PeptiStrong®: Introducing a Revolutionary Solution to Combat Muscle Loss Caused by Weight Reduction Programs

New York, BY – October 24th 2024 – Nuritas, a leader in innovative health solutions, is thrilled to introduce PeptiStrong®, a groundbreaking supplement designed to maintain healthy muscle and support the fight against muscle loss associated with weight reduction. This revolutionary product offers a significant market opportunity within the fast-moving consumer goods (FMCG) sector to address a critical need to maintain healthy muscle mass while managing the desired weight.

Rapid weight reduction may lead to unintended muscle loss. Weight loss programs work by reducing appetite, leading to lower caloric intake, which can result in the loss of both fat and muscle mass. Muscle loss can be significant without optimized dietary protein intake, leading to elevated fatigue and decreased activity, further exacerbating muscle degradation.

PeptiStrong®, a muscle-boosting peptide-based supplement derived from fava bean protein, offers a compelling solution to this problem. Clinically proven through three robust trials1-3, PeptiStrong® promotes muscle growth and recovery while preventing muscle breakdown. It achieves this by stimulating muscle protein synthesis and reducing muscle degradation, making it particularly effective during periods of weight loss or physical stress.

Key Benefits of PeptiStrong®:
• Enhanced Muscle Protein Synthesis: PeptiStrong® has been shown to significantly boost muscle protein synthesis, essential for muscle growth and repair;
• Prevention of Muscle Loss: The supplement reduces muscle breakdown, helping to preserve muscle mass during rapid weight loss;
• Clinically Proven Efficacy: Three clinical trials have demonstrated the effectiveness of PeptiStrong® in preserving muscle mass and enhancing muscle protein synthesis 1-3;
• Sustainable and Plant-Based: As a supplement derived from fava beans, PeptiStrong® provides a sustainable source of bioactive peptides, offering an eco-friendly alternative to traditional protein supplements; &
• Optimized Protein Utilization: PeptiStrong® enhances the body’s ability to utilize consumed protein more effectively, offsetting the muscle loss effects of reduced caloric intake.

Market Opportunity:
The introduction of PeptiStrong® represents a significant market opportunity within the FMCG sector, particularly for individuals using GLP-1 agonists to manage weight. With the rising prevalence of metabolic problems and increasing use of GLP-1 for weight loss, there is a growing demand for supplements that can mitigate adverse effects such as muscle loss associated with weight loss. By incorporating PeptiStrong® into their daily regimen, individuals can maintain muscle mass, improve recovery, and sustain higher activity levels, ultimately enhancing their overall health and well-being. This positions PeptiStrong® as a vital addition to the health and wellness market, meeting the needs of a rapidly expanding customer base.

About Nuritas:
Nuritas is committed to advancing health and wellness through innovative, science-backed nutritional supplements. Our dedication to research and development ensures we deliver cutting-edge solutions that address the most pressing health challenges, empowering individuals to lead healthier, more active lives.

For more information about PeptiStrong® or to schedule an interview with our team, please contact:

For media inquiries:
Nuritas Communications Team
Email: [email protected]
Phone: +353-1-234-5678
Website: www.nuritas.com

1. Kerr, A.; Hart, L.; Davis, H.; Wall, A.; Lacey, S.; Franklyn-Miller, A.; Khaldi, N.; Keogh, B. Improved Strength Recovery and Reduced Fatigue with Suppressed Plasma Myostatin Following Supplementation of a Vicia faba Hydrolysate, in a Healthy Male Population. Nutrients 2023, 15, 986. https://doi.org/10.3390/nu15040986
2. Michelle E.G. Weijzen, Andrew M. Holwerda, Guus H.J. Jetten, Lisanne H.P. Houben, Alish Kerr, Heidi Davis, Brian Keogh, Nora Khaldi, Lex B. Verdijk, Luc J.C. van Loon, Vicia faba Peptide Network Supplementation Does Not Differ From Milk Protein in Modulating Changes in Muscle Size During Short-Term Immobilization and Subsequent Remobilization, but Increases Muscle Protein Synthesis Rates During Remobilization in Healthy Young Men, The Journal of Nutrition, Volume 153, Issue 6, 2023, Pages 1718-1729, https://doi.org/10.1016/j.tjnut.2023.01.014.
3. Niamh Mohan, Nora Khaldi, Andy Franklyn-Miller and Brian Keogh. The effects on human strength and endurance after resistance training and supplementation of Vicia faba protein hydrolysate compared to placebo, BMJ Nutrition, Prevention & Health, in review.