Experience Deeper, Better Sleep: Nuritas Unveils PeptiSleep™ at Expo West

DUBLIN (February 19, 2025) – Nuritas, a trailblazer in AI-powered peptide discovery for health-focused ingredients, is introducing its latest innovation, PeptiSleep™, at Natural Products Expo West (booth 4587) in Anaheim, California, March 4-7, 2025.

“Millions struggle with poor sleep every night, which can cloud mood and judgment in the short term and drive serious health issues over time,” said Dr. Nora Khaldi, founder and CEO of Nuritas. “PeptiSleep™ is a breakthrough in consumer health and empowers formulators to create next-gen sleep supplements, foods, and beverages that can enhance every stage of sleep. With our AI-powered discovery platform and commitment to advancing health through nature and science, we’re excited to continue bringing to market better ingredients for people and the planet, faster.”

PeptiSleep™ is a natural plant peptide ingredient derived from rice bran protein that improves all stages of sleep, from falling asleep easily to staying asleep longer — ultimately, leading to feeling rested and alert the next day. It does this by reducing cortisol, which is responsible for stress and poor sleep. For the first time, consumers literally saw the benefits of PeptiSleep™ in a pilot study using smart rings with sensors to measure biometrics, including heart rate variability and sleep metrics. Sixty-one percent of participants fell asleep faster, and there was an increase of 17% deep sleep, 13% light sleep, and 35 minutes of total sleep when taking PeptiSleep™. Readiness and sleep scores also improved with PeptiSleep™.

As a powder ingredient, PeptiSleep™ is suited for capsules, tablets, gummies, gels, and chews, as well as ready-to-drink beverages and health shots. It can be used instead of or in conjunction with popular sleep-related ingredients such as melatonin or magnesium.

“Melatonin is arguably the most well-known over-the-counter sleep aid, but research shows mixed outcomes and, commonly, a hangover effect in the morning upon waking,” said Dr. Andy Franklyn-Miller, chief medical and innovation officer at Nuritas. “With a totally unique approach, PeptiSleep™ works across all four phases of sleep, improving deep sleep and reducing the time it takes to fall asleep, but with no morning hangover effects. It’s a totally natural solution to health.”

Natural Products Expo West attendees hoping to get adequate rest and feel ready for every day of the show can visit Nuritas’ booth (4587) for a PeptiSleep™-fortified gummy or capsule sample. If attendees report back the next day on their sleep experience, they can be entered into a raffle to win an Oura Ring.

“There’s nothing else like PeptiSleep™ on the market,” said Chris Lindsay, chief commercial officer of Nuritas. “I’ve worked on product innovation across many different ingredient businesses, and this is truly special. I can’t wait for brands to try out our plant peptides in their formulations and discover how easily they can bring transformative science-backed health innovation to their respective categories.”

Brands interested in learning more or requesting a sample of any of Nuritas’ plant peptide ingredients can visit Nuritas.com or email [email protected].

Media inquires can be sent to [email protected].

About Nuritas

Using its AI-powered Magnifier™ platform, Nuritas identifies and develops scientifically backed plant peptide ingredients for supplement, food, and beverage brands seeking to improve health outcomes and empower people to live healthier lives. Learn more about branded ingredients PeptiStrong®, and PeptiSleep™ at nuritas.com or by following Nuritas on LinkedIn.